All Organisations that send SMS with Sender IDs must first present a valid identification, i.e., the local unique entity number (“UEN”), as issued by relevant government agencies in Singapore. Organisations with the valid identification (i.e., the UEN) can then register with the SSIR, and protect the Sender IDs they wish to use when sending SMS to Singapore mobile users.
Foreign-based businesses can obtain a UEN by registering with the Accounting and Corporate Regulatory Authority (“ACRA”). A foreign business can either register as local subsidiary or register as a foreign branch office. Foreign-based businesses can then register for Sender IDs with SSIR via their local subsidiary or foreign branch office as long as the local subsidiary/ foreign branch office can present a valid UEN. Companies registered with ACRA will have to comply with the statutory and disclosure requirements of the Companies Act.
A Letter of Authorisation (LOA) can be issued by the Singapore-registered subsidiary/foreign branch office to authorise other overseas branch offices, which need to send SMS with SSIR registered Sender IDs on the local subsidiary/foreign branch office’s behalf. The foreign-based business will need to provide the completed LOA to the participating aggregator engaged for the delivery of the SMS to Singapore mobile users. The LOA template for affiliates can be downloaded here
Other non-business Organisations (e.g., charity organisation, societies, religious bodies) can also register with the relevant agencies that will issue UEN to these specific types of organisations.